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Volume 27, Issue 3

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October 18, 2013

Should you respond to nasties online? Walmart’s new approach

One thing that has become all too transparent with social media and the Internet is that there are an awful lot of ugly, nasty people out there. And when they can hide behind anonymity they can get real ugly. That reality has driven a whole new class of reputation crisis. But left many with the question of what do you do when the uglies, nasties and digital mob start creaming you online?

My sense is that the standard answer (certainly mine has been) is that it doesn’t make sense to respond to any and every gratuitous attack. Monitor, monitor, monitor and if it looks like some accusation is getting legs then respond. However, I continually am surprised by the remnants of the old Mark Twain comment (I think it was Twain) who said never pick a fight with someone who buys ink by the barrel. While that refers to news, because of the impossibility of determining a meaningful distinction between new media and old media, it also applies in some thinking to online attacks as well. Particularly if the attack is coming from someone with a large following.

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http://ww2.crisisblogger.com/2013/10/should-you-respond-to-nasties-online-walmarts-new-approach/