Back in June I was critical of Social Media usage at the Australasian BC Summit, suggesting that one of the reasons why there was no use of social media was the age of attendees. It was not a young audience.
If we did not make an issue of the need to use social media at the time of a disruption it probably would not matter – but we do and at the same time when we don’t practice, nor understand, it.
The audience at BCI World Conference in London last week was not much younger – it is still an older person’s discipline. But there was a little more use of Social Media. But still remarkably disappointing – especially as there had been good promotion of the Twitter hashtag (unlike the Australasian conference) and clear exhortation to people to join discussion on social media.