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Volume 27, Issue 4

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Tesco: When crisis management is nothing less than horseplay

The news that Tesco and other major supermarkets have been selling beef burgers containing up to 30% horsemeat has led to headlines, social media jokes, but above all consumer concern. What is it we’ve been feeding our children exactly?

http://www.thedrum.com/opinion/2013/01/16/tesco-when-crisis-management-nothing-less-horseplay