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Fall Journal

Volume 27, Issue 4

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The Risk of Fearing Social Media

“The only thing we have to fear is fear itself.”

When Franklin Delano Roosevelt spoke those famous words in 1933, he was trying to rally a nation suffering through the Great Depression. If FDR were alive today and wearing my shoes as an industry analyst, he might use those same words to rally executives around using social media in supply chain management.

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