| The Risks of Social Media: Developing a Social Media Crisis Response Plan |
| By Web Editor |
| February 01, 2012 |
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By now, we have seen it so many times: a company faces a crisis that was created entirely through social media. There are certainly many activist campaigns launched through Facebook, Twitter and blogs that bring negative attention to companies. But what really makes the most headlines is when companies bring a fiasco upon themselves. We’ve discussed this previously, calling it “self-inflicted reputational damage” and it consists of a company either conjuring a crisis out of thin air or making a bad situation worse. To read the article, please click here: |
