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December 20, 2013

The three roles of social media in crises

We all (most anyway) know that social media and digital communications play a primary role in creating, expanding and responding to crises today. But it all seems sort of a mishmash, so I found these comments from Dallas Lawrence very helpful in distinguishing the three roles that social and digital media play:

First, social media is an instigator. Were there not a social platform that allows us to send out our every thought, or record every stupid thing that happens, the crisis wouldn’t have occurred.

The next role is that of accelerant. A similar crisis may have happened 20 years ago, but it would not have metastasized so quickly without social media. So Lawrence stresses we must be prepared to act immediately instead of waiting and seeing.

...

http://ww2.crisisblogger.com/2013/12/the-three-roles-of-social-media-in-crises/