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October 25, 2013

The three simple reasons why crisis communication efforts fail

Prepping for a webinar presentation next week for the oil and gas industry, I’ve been going back to some of the basics of crisis communications. Why do crisis communication efforts fail? Indeed, what constitutes failure? How is the success of a communication effort measured?

Seems to me the primary measure is on reputation–which translates to brand value, closely related to share or company value. That’s measured by those who have a stake in the company, sometimes called “stakeholders.” A communication fail occurs when there is an “unnecessary” loss of reputation, trust, brand value and/or share value. The “unnecessary” is necessary.

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http://ww2.crisisblogger.com/2013/10/the-three-simple-reasons-why-crisis-communication-efforts-fail/