If you don’t have to implement master data management (MDM), then don’t. That’s the surprising advice given by Forrester MDM and data expert, Michele Goetz.
I’ll be honest, I can’t recall anyone having said that previously. In fact, the general assumption, from vendors to analysts to authors, has been that if you have master data, you need MDM.
If you’re unfamiliar, MDM is a discipline and a technology that sets in a separate layer from your data storage and applications. As a discipline, MDM requires you to establish rules about things like which data to overwrite and which to accept as the “golden copy.” That’s the role of MDM: to establish a trusted version of your master data, to which other systems can defer.