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Fall Journal

Volume 27, Issue 4

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Thirteen reasons why crisis and emergency communication plans fail

Companies, jurisdictions and agencies spend a tremendous amount of time and effort developing crisis communication plans. Some studies I've seen suggest that less than half actually have communication plans, but I'm not really talking to or about them. (If, after observing all the failures of communication during disasters and reputation crises they are still not interested in doing a plan, I question whether anything I say would overcome their resistance.) If you are reading this, I'm guessing you or your organization have a plan.