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Summer Journal

Volume 27, Issue 3

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UK businesses failing to make the link between availability and customer satisfaction

Research commissioned by SunGard Availability Services,has revealed that only 40 percent of UK organizations think an inability to deliver availability will result in them losing customers. This comes despite widely-publicised customer discontent following recent high-profile business service delivery failures: whether systemic or technology related. The research, conducted by Vanson Bourne in July 2012 among 250 senior decision-makers from organizations with 250-1000 employees in the UK, further explores whether this is something born out of complacency or naivety.

To read the article, please click here:

http://www.continuitycentral.com/news06396.html