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Volume 27, Issue 4

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Use Boeing As A Metaphor For Service Excellence

Given the recent news about Boeing's 787 Dreamliner, my title may surprise you. Please read on.

As I write this, I am in seat 1A of United flight 1607 from Philly to Houston. playing on the screen in front of me is CNBC. I make no secret of my disdain for much of the so called "news media" so I won't launch into my usual rant there (there are some superb journalists out there, but Murrow and Cronkite must be rolling in their graves!). I am bristling over the coverage right now that is focused on the 787's latest woes. As usual, the talking heads are clueless and painting a doomsday scenario for Boeing! It's a bunch of finance people who don't understand the engineering realities. They're smart bean counters, but not engineers. I am an old engineer, so let me shed light on what the Wall Street mouths don't know. There is an important lesson here for I&O leaders!

http://blogs.forrester.com/glenn_odonnell/13-02-07-use_boeing_as_a_metaphor_for_service_excellence