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Summer Journal

Volume 27, Issue 3

Full Contents Now Available!

When Disaster Strikes: 5 Tips for Surviving Social Media Misfortune

No matter the point in your company's social journey, missteps are bound to occur. For better or worse, customers now have an alluring outlet for their opinions, allowing for the dissemination of personal reflections at lightning speed. While companies aim to foster social brand advocates, they must also prepare for those instances when dissatisfaction becomes dissent.

To read the article, please click here:

http://www.1to1media.com/view.aspx?docid=33906