Why Aren't Disaster Preparedness Messages Sticky?
- Published on Monday, 25 March 2013 19:04
- Written by Mike McClain, Web Editor
Why can’t Emergency Managers succeed in getting the message across to the public that they should be prepared for a disaster? We all try very hard, and yet survey after survey shows that people just aren’t internalizing the message.
I have an idea. Perhaps the messages don’t work because NOT understanding the curse of knowledge stops us from using the stickiness factor.