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Fall Journal

Volume 27, Issue 4

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Why Aren't Disaster Preparedness Messages Sticky?

Why can’t Emergency Managers succeed in  getting the message across to the public that they should be prepared for a disaster?  We all try very hard, and yet survey after survey shows that people just aren’t internalizing the message.  

I have an idea.  Perhaps the messages don’t work because NOT understanding the curse of knowledge stops us from using the stickiness factor.