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October 17, 2013

Why crisis communicators should pay more attention to video

I’ve flogged this horse before, but this new info graphic from istock (and video version of it) reminded me of the importance of video on the web.

Imagine it was 1994 and we were having a conversation about crisis communications. You said to me, “You know, this Internet thing might be big. I think crisis communicators ought to look at how this thing called a ‘web site’ might help in a crisis.”

“Pah, fooey,” I would say. “Why would anyone need that? Everyone knows that crisis communication is about putting out press releases and handing them out to the waiting press mob outside the door.”

...

http://ww2.crisisblogger.com/2013/10/why-crisis-communicators-should-pay-more-attention-to-video/