Despite the devastation caused by Superstorm Sandy and other recent natural disasters, small businesses aren’t getting the message. A new survey finds 70 percent don’t expect to experience a similar disaster and nearly half have no plan to ensure business continuity.
The survey of 200 small businesses, sponsored by FedEx and the American Red Cross, found that Superstorm Sandy inspired only 10 percent of respondents to take new steps to prepare for disasters, according to a press release on MarketWatch.com.
“Developing an emergency preparedness plan is one of the most important strategic decisions a small business owner will make,” says Tom Heneghan, manager of preparedness for the Red Cross. And yet SMBs are more likely to rely on the bare minimum of disaster planning, hoping they’ll never have to use it. “People know they should do it, but it’s not always at the top of the list,” Heneghan says.