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Volume 29, Issue 4

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Thursday, 09 January 2014 17:41

A Perpetual Motion Machine for Sales and Business Continuity

Perpetual motion, like the alchemist’s stone, makes a great legend. The idea of something that keeps going indefinitely with no external source of energy is highly seductive, but also highly impractical. Friction or resistance of some kind will always intervene to eventually bring the system to a halt. However, almost-perpetual motion that just needs a teeny bit of energy to keep going is a much more realistic proposition. This is the big difference between new sales and loyalty sales for a company, where sales costs can diminish in favour of the repeat customer by a factor of up to 10. What is the secret sauce that lets companies strengthen their sales and their business continuity by so much, and for so little?