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Volume 29, Issue 4

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Friday, 11 October 2013 12:35

CRM Data Still Largely a Silo Apart from Other Biz Apps

A mere 16 percent of companies support full integration between CRM and other business systems, according to a recent survey by Scribe Software.

The integration vendor annually conducts a State of Customer Data Integration survey. This year, it received 900-plus responses.

If full integration strikes you as perhaps an over-ambitious goal, the findings are still troubling when you look at just general integration of CRM with any other business systems.