Some experts think too many organizations are approaching master data management (MDM) as a “must-do” without really understanding or achieving its potential. In fact, Forrester MDM and data expert Michele Goetz says MDM isn’t something every company should pursue.
If you’re interested in drilling down on the potential of MDM, check out this recent Infosys BPO blog post. Granted, as a technology consultancy, it’s good business for the company to promote MDM (did you see that their CEO is now India’s highest paid executive?) and it may have elements of their model in it. But mostly, it seems pretty straightforward, with solid information.
The blog post provides some telling statistics, although it doesn’t source the surveys or provide specifics, so it’s impossible to judge their legitimacy. For instance, the piece cites a 2013 survey that found only 21 percent of organizations rated their data quality as high or better, with most rating it “fair.” I will say that information falls in line with past research that I’ve read.