Bertha, Dolly, Fay and Hanna could be on the way now that the Atlantic hurricane season started Sunday. And recent research suggests it's time to give the Atlantic storms with feminine names a bit more respect.
According to a study released Monday by University of Illinois researchers, hurricanes with women's names are likely to cause significantly more deaths than those with masculine names -- not because the feminine-named storms are stronger, but because they are perceived as less threatening and so people are less prepared.
People in the path of severe storms with a feminine name may take fewer protective measures, leaving them more vulnerable to harm, according to the article published in the "Proceedings of the National Academy of Sciences." It was written by Kiju Jung, a doctoral student in marketing at the university, and marketing professor Sharon Shavitt.