High-profile Big Data success stories tend to focus on ridiculously large volumes and trendy data, such as social media data. In the real world, Big Data looks a lot different, according to data management consultant Gary Allemann.
Allemann is the managing director at the South African consultancy Master Data Management, so right off the bat you know he will have a different perspective on Big Data than the Silicon Valley set. In “Five More Big Data Myths Busted,” Allemann argues that for many companies, Big Data’s value has little to do with astronomical volumes of data or even social media data.
And Big Data is certainly not gunning to take over the enterprise data warehouse at this point, he adds. Actually, companies adopt Big Data as a supplement to the enterprise data warehouse because Big Data solutions allow them to combine structured data with unstructured data.