There's a big misconception about big data, renowned statistician and blogger Nate Silver says. It's not enough to just have access to massive amounts of data: You need to know how to use it and what to do with it.
It may seem obvious, but it's a problem many organizations struggle with, Silver said during an interview with Silicon Angle's "The Cube" after his keynote speech at data management company Tableau's user conference.
"None of this big data stuff is going to be a solution for companies who have poor corporate cultures where you have trouble communicating ideas, where you don't have everyone on the same page," he says. "You need buy-in from all levels of the organization, you need C-lever people who understand the value of analytics, you need analysts who understand what business problems are trying to be solved and what the organizational goals are."