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Volume 29, Issue 4

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Tuesday, 08 October 2013 15:55

Maintaining Some Professional Distance

Do you know your coworkers’ hometowns? Their favorite colors? Their current level in Farmville? If you answered “yes” to all three questions, there may be a very serious management concern here. More and more studies show that rather than creating tighter bonds, the intensifying drumbeat of social media is actually driving us further and further apart.

A University of Birmingham (UK) researcher has gone so far as to suggest (in an extensive study) that the image-happy individuals among us actually harm personal and professional relationships with each new image they post (see “Tagger’s Delight? Disclosure and Liking in Facebook: The Effects of Sharing Photographs Amongst Multiple Known Social Circles“). And it’s not just that we’re getting to the point of annoyance with those who overpost. A University of Michigan study posits that the more time we spend in social media, the more depressed about our relationships we become (see “Social Relationships and Depression: Ten-Year Follow-Up from a Nationally Representative Study“).

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http://blog.cutter.com/2013/10/08/maintaining-some-professional-distance/