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Volume 29, Issue 4

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Thursday, 02 May 2013 15:36

MSPs: KISS Your BDR Customers

Go through the content in our Backup and Disaster Recovery (BDR) Infocenter to learn how to close deals with customers, leverage demos for sales, and sell BDR in an uncertain economy -- all helpful, practical, and useful topics. The next step, however, is to keep customers happy and wanting more. Customers want to see result and a return on their investment, which may be difficult to demonstrate if disaster hasn't reared its ugly head. How should managed services providers (MSPs) keep BDR customers happy, without being technical about it? It's a lot easier than you may think.