I think that small and mid-size businesses are the most underserved in the information security market today. These companies have not paid the necessary attention to information security, and the data indicates they will pay a steep price for not doing more.
Robert Plant, writing for the Harvard Business Review on June 4, 2013, spoke very plainly and clearly on the need for the CSO in companies today. Mr. Plant in his blog writes:
“First off, if the company doesn't have a CSO and the chief executive thinks the "S" has something to do with sustainability, just fire him. If it does have a CSO and the CEO chooses to eliminate that position, do the same thing, because it's the wrong answer. While you're firing him, inform the CEO that data security is the number one critical need for U.S. corporations today, and that the CSO is kind of like the chairman of the Joint Chiefs of Staff. You wouldn't get rid of the chairman of the joint chiefs in wartime.”