To many executives of small to midsized businesses, Big Data isn’t even a part of their lingo, much less on their IT radar screen. From what I’ve read, though, just because you may not call it “Big Data” doesn’t mean you aren’t already dealing with it. The size of the data may be relative to the size of your company.
But my focus isn’t the size of your Big Data; it’s whether Big Data projects provide value for small to midsize businesses.
The answer is yes, but with some caveats. Let me explain. A company may have only 1 terabyte of data to analyze, but it may still be less effective than an enterprise with 100 terabytes of data to comb through. According to a post from the SMB Group: