Early in the summer, I noticed quite a few social media intern positions on some of the online job boards. Although I could see how it would make sense to some companies to get their feet wet in social media without spending much money, it gave me shivers to think that a solid business with good community standing might turn over its public media strategy to a kid whose only social media expertise was tweeting and Facebooking with friends.
And apparently I’m not alone in my fears. I’ve read several articles that warn SMBs to not hire interns to take on social media—or at least not to hire them to be the sole voice of your company’s social media campaign.
Although the younger crowd is quite familiar with the ins and outs of most social media platforms, it’s mostly what they aren’t yet familiar with that counts the most—your company’s relationship with its customers. I’m not saying that young men and women of college age have no understanding of business or marketing. What I am saying is that it often takes months or even years for a new employee to learn the real inner workings of a business and its marketing needs. Interns sign on for only a few months. By the time he or she begins to get into the groove, it’s time to move on.