The European Commission is seeking leading lights in the arena of cloud services to help sketch out a contract framework so that customers don't get tied into murky deals.
At least, this is the principle that Steelie Neelie Kroes, vice president of the EC outlined in a blog today, ahead of the European Cloud Partnership Steering board in Estonia next month.
"One of the big barriers to using cloud computing is a lack of trust," she said. "People don't always understand what they're paying for, and what they can expect."
"I think you should be able to know what you're getting and what it means - and it should be easy to ensure that the terms in your contract are reasonable: open, transparent, safe and fair."