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Thursday, 03 October 2013 16:51

The Strategic Future of Corporate Communications

Generally, any large company with a varied set of products has a communications department, but the name doesn’t accurately reflect what that unit does. I think this is about to change in a major way as technologies come together from a variety of companies to finally make “communications” not only more accurate, but also a much more strategic element of the modern company. I don’t think I’m the only person who sees a massive change coming. IBM has announced its intent to acquire Now Factory, which could give it a lead position in this new world of communications. Let’s talk about why communications departments don’t communicate and how that will change dramatically in the coming years.