Rudyard Kipling once said, “If history were told in the forms of stories, it would never be forgotten.” Could the same be true for your data?
Mike Cavaretta argues that it is true. Cavaretta is a veteran data scientist, as well as a manager at the Ford Motor Company in Dearborn, Michigan. In a recent GigaOm column, he says telling a good story is key to helping others understand your data.
“Many analytics presentations crash and burn because no one answered the question, ‘So what?’” he writes. “Almost as bad are the presentations with dense formulas and a single R2 value. Take your audience on a data journey.”