So, what do you do when the sky caves in, as it has in the last week for Savannah culinary personality Paula Deen? What do you do when the past comes knocking in a most unfavorable way? What are the steps for digging out from under a public relations disaster?
Without speaking directly to the still-unfolding Deen contretemps, Jennifer Abshire, of the Savannah public relations firm that bears her name, said there are three basic rules for dealing your way out of any PR crisis.
“If you’re looking at a crisis, I think dealing with it directly is extremely important,” Abshire said Monday. “I do, however, believe that a simple statement is sufficient. And I think the most important thing for anyone who has dealt in crisis PR is to immediately get as much good news out as possible of the wonderful things the client or person has done to help the community.”