Yesterday I was interviewed by NPR for a program airing this weekend about PR and reputation problems caused by racism. It’s always good for someone who helps others prepare for media interviews to do a real one themselves to bring some lessons home. I wasn’t too happy with the interview despite having prepared by thinking through key messages.
In case you catch the story, and some of what I said is included, here is how I intended to answer the question.
1. It’s always about credibility.
While there isn’t a denial, or he said/she said in this case, people are still looking at Paula closely to see if she is to be believed. No doubt trust and respect for at least some has been shaken by revelation of her past attitudes and behavior. Now they are looking to see if she is telling the truth and can rebuild trust. Sincerity is everything. Sadly, I think Paula is very much lacking in this right now with bungled apology, standing up the Today Show, a rocky performance there, and as far as I know, no real action taken–just words. Sincerity and credibility, like all things trust related, are judged more by actions than words.