COLORADO SPRINGS –– STORServer®, the leading provider of proven data backup solutions for the mid-market, today announces significant improvements to its online reseller portal that will provide enhanced sales information, product specs and content to assist partners in closing more sales. The portal will function as a resource for resellers to better understand STORServer offerings and to provide product information to their prospects.
Qualified and participating resellers will now receive sales inquiries directly from the portal. Other key areas of development include:
- Navigation improvements
- Dashboard development
- "At-a-glance" account information
- Lead management
- Marketing and training resources
“The portal was already an industry leader, allowing resellers to build complex quotes, but following numerous usability testing sessions performed by Intuitive Websites with our resellers, we realized it needed improvements to help our partners market and sell STORServer products,” said John Pearring, manager of sales and marketing for STORServer. “The new portal will integrate with STORServer marketing efforts to generate leads and support the reseller’s sales efforts in a more robust and efficient manner. Intuitive Websites did a terrific job of producing the new look and feel, as well as the GUI.”
To improve navigation and usability, the new portal offers a central dashboard page that includes links to the most utilized tools within the portal and a summary of current account activity. The dashboard is unique to each reseller, displaying a status of active and expired accounts as well as accounts that need to be refreshed.
A number of enhancements have been made to the usability of the accounts section, including a new architecture that is intuitive and easy to use for both new and experienced resellers.
In the next phase of portal updates—expected to release later this year—resellers will be able to modify the dashboard to highlight individual preferences. Other new features will include integration with CRM tools, a quote tool demonstration video and a reseller support page.
STORServer offers a complete suite of enterprise backup appliances, plus software and services for IBM TSM customers that solve today’s backup, archive and disaster recovery challenges. The company’s original appliance approach to data protection is distributed through a certified reseller channel of more than 200 sales organizations. For information about how to become a STORServer reseller partner, visit http://storserver.com/NewPartner.aspx. To learn more about the company’s line of data backup solutions, visit http://www.storserver.com.