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Volume 27, Issue 3

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New Everbridge System Harnesses the Power of the Social Universe to Help Organizations Save Lives and Manage Mass Communication

Los Angeles, Calif. -- Everbridge today announced that it has launched a first of its kind social and critical communications solutions suite that enables organizations with the ability to gather and evaluate real-time intelligence from social media as part of its communications strategy.  The new solution provides organizations with a single, interactive communications console to not only monitor a situation and gather external intelligence using real-time social media, data feeds and updates from the field, but also effectively take action by sending notifications and fostering interaction with individuals or groups using lists, locations and visual intelligence such as geo-mapping

With the new Everbridge system, organizations can mine and monitor information in the broad social universe (such as Twitter) that is relevant to them by defining key topics, phrases, and events by geographic area, and establishing targets and thresholds that when achieved will automatically initiate notifications to administrators and users.  Essentially, the new Everbridge system enables organizations to capitalize on the virtual “eyes and ears” of the social universe and cut through the “noise” to provide the real-time, highly relevant data that they need to monitor situations such as emergency incidents, weather related events, and corporate activities. These capabilities in combination with the Everbridge system’s powerful mass notification solution can be used to initiate communications to individual or groups of recipients through a series of escalating contact paths (landline, email, SMS, mobile phones and mobile applications).  Ultimately, the Everbridge system allows administrators to utilize real-time information from multiple sources, guarantee the delivery of critical information to recipients and provide the most comprehensive incident lifecycle management possible.

“Social media, an increasingly mobile society and an overwhelming amount of data sources can often complicate the ability of organizations to adequately and efficiently manage potentially harmful events,” said Imad Mouline, chief strategy officer, Everbridge.  “With the new Everbridge system, we harness the power of this information and offer our clients a powerful combination of real-time insight, and communications solutions that equip them with the capability to command and control critical activities.”

Given the pervasiveness of social media, Forrester, a global research and advisory firm, recently published a paper that evaluated the relevance of social media in crisis communications.  In “It’s Time To Include Social Technology In Your Crisis Communication Strategy”, Forrester concludes that “The value of social networking sites — facilitating many-to-many relationships and discussions targeted by self-selected individual interest — offers unique advantages in the crisis communications arena.”

The Solutions:

Everbridge Interactive Visibility allows users to integrate real-time information from social media, recipient feedback, and data feeds into a single communications console.  This allows decision-makers to simultaneously monitor events and communicate efficiently to designated recipients using insight gathered from multiple sources.  By providing users with simultaneous visibility and interactivity, decision-makers are able to use real-time data gathered from multiple sources to make better informed decisions and manage the lifecycle of critical incidents with increased efficiency and speed.

Everbridge Mass Notification enables users to send notifications to individuals or groups using lists, locations, and visual intelligence from anywhere at any time.  Dynamic escalation rules automate message delivery based on the order of contact paths which can be set by administrators or recipients and only stops once the recipient confirms receipt. This ensures that each recipient receives their intended notification. GIS-based capabilities provide an additional contact strategy which allows the administrator to send messages to recipients in a specific geographic region defined by zip code, street address, radius from a specific point or using drawing tools on interactive maps and uploaded shape files.

About Everbridge

Everbridge provides industry-leading interactive communication and mass notification solutions to organizations in all major industries and government sectors.  Everbridge solutions increase connectivity to key audiences, automate communication processes, and integrate recipient feedback, data feeds, and social media in a single communications console.  Ultimately, these solutions provide the insight and infrastructure that help clients save lives, manage critical activities and improve the efficiency of daily operations. For more information about, please see http://www.everbridge.com/.