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February 27, 2014

Send Word Now to Provide Emergency Communication Services to Canadian North Airlines

NEW YORK, NY, Send Word Now, the worldwide leader in critical communications, announced today its selection by Canadian North Airlines to provide emergency notification and incident management services. The two fully integrated solutions will enable the Alberta-based airline to rapidly alert and mobilize personnel, while better coordinating response efforts to urgent situations, such as inclement weather.

For Canadian North, the decision to acquire new technologies in support of its business continuity plan meant finding the best offering for fast and reliable communications. Canadian North continually seeks to improve upon its safety record and utilize the right tools to enable the entire organization to be informed and ready for any unforeseen issues or emergencies.

“Canadian North is pleased to be working with Send Word Now as they provide us with instant notifications and rapid response to any issue,” said Jim Paul, Director, Safety Systems, for Canadian North Airlines. “We see this as another important tool to extend safety to all areas of the organization.”

With Send Word Now, Canadian North will be able to quickly send urgent company-wide messages using a variety of methods, including phone, SMS and email. The solution’s Get Word Back feature will allow the airline to obtain essential feedback from message recipients in support of its comprehensive employee accountability and safety measures. Canadian North will also take full advantage of Send Word Now’s extensive conference bridging capabilities and Self-Registration Portal to further enhance its emergency communications strategy.

Additionally, Canadian North will use Send Word Now’s Incident Management Service to oversee and handle complex events from a central, fully integrated dashboard. Administrators will achieve greater collaboration by sharing pertinent information, uploading files, posting comments, assigning tasks and sending out messages throughout the course of an incident. Thorough and varied reports will provide the airline the documentation required for after-action review and auditing purposes.

“It is an honor to have been selected as Canadian North Airlines’ critical communications service provider,” said Lorin Bristow, Senior Vice President, Marketing, for Send Word Now. “Canadian North is clearly committed to passenger safety, and we are grateful for the opportunity to assist the company with its innovative business resilience and protection programs.”

About Canadian North
www.canadiannorth.com | 780.893.0098| sweatherall@canandiannorth.com

Canadian North and its founding companies, Canadian Airlines, Pacific Western Airlines, Transair and Nordair, have proudly served Canada’s North with passenger and cargo services for more than 80 years. Canadian North is a member of the NorTerra Group of Companies whose parent corporation, NorTerra Inc., is owned equally by Nunasi Corporation, representing the Inuit of Nunavut; and the Inuvialuit Development Corporation, representing the Inuvialuit of the Western Arctic. The company was recently named a finalist in the Alberta Business Awards of Distinction 2014 - Eagle Feather Award.

About Send Word Now
www.sendwordnow.com | 212.379.4900 | marketing@sendwordnow.com

Headquartered in New York City, Send Word Now is the leading provider of on-demand alerting for crisis communication. The company’s easy-to-use, web-based emergency notification solutions and mobile applications are used by businesses, government agencies, universities and non-profit organizations to ensure fast, effective, two-way communication when it is needed the most.

Send Word Now's enterprise-class notification service is capable of transmitting tens of thousands of voice and text messages in minutes, while providing a full audit trail for after-action reporting and follow-up. It is designed to reach anyone, anywhere, anytime, with any device, over any type of connection. Send Word Now was recently awarded “Notification System of the Year” by DRI International, and also received the 2013 Small Business Achievement Award from the Department of Homeland Security for its work with the Federal Emergency Management Agency (FEMA).