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Volume 27, Issue 3

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Building a People-Centered Culture in a Digital Environment

Written by  Bryant Avey November 19, 2007

Over the past 20 years, the American economy has undergone a radical shift from an industrial economy to a techonomy. As we move into the "Digital Age," a phrase coined by Nicholas Negroponte, founder and Director of the MIT media lab, organizations must reevaluate traditional infrastructures, redesigning themselves to move at what Bill Gates calls "the speed of thought," rather than the lethargic pace of the industrial and information ages. Digital speed is the result of a "connected" planet. It exerts a sense of urgency in the need to reevaluate traditional infrastructures, because in spite of all the dialogue on how to change the way corporations are run, many organizations are still mired in industrial age methods.Compelled by market pressure and "flavor of the month" consultant philosophy, corporations have been encouraged to structure and restructure business systems in search of more profitable and more efficient ways to run their businesses.

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