It is 3 a.m. Saturday and the CEO of a large corporation gets a call. The voice on the other end of the phone says, “The downtown headquarters building is on fire. It looks like a total loss.” After assembling the senior staff, the CEO tries to navigate a path to getting the organization productive again. But over and over, the CEO is met with, “We can’t get in touch with Charles,” or “Our broker wants us to commit to a five-year lease before he’ll even talk to us.” It is this level of frustration, the result of not having a plan, that you want to get into the mind of your CEO. Why? Because if you can do that, you are well on your way to having an effective business continuity planning program. We have all been told, time and again, that it is important to have senior level commitment, but why.