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Volume 27, Issue 4

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Commercial Hurricane Readiness: The Human Factor

Written by  DIANA MCCLURE October 13, 2011

The human factor in commercial hurricane readiness is critical, especially since damage from a hurricane may be widespread. Tell me and I’ll forget Show me and I may remember Involve me and I’ll understand. – Chinese Proverb “People are our most important asset” is a common phrase, but business continuity planning traditionally looks at operations, infrastructure, information technology, and security – focusing on critical business function and work process recovery. The impact on the workforce often is not adequately considered, thus downplaying the importance – and central role – of the human contribution to an organization’s recovery. The human factor in commercial hurricane readiness is critical, especially since damage from a hurricane may be widespread. The likelihood of damage is not limited to a commercial establishment or operations but also extends to the community infrastructure, homes of employees, and services upon which all may

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