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Volume 27, Issue 3

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Social Media: Risk and Reward for BC Professionals

Written by  ANN PICKREN, MBCI October 21, 2013

The adoption of social media as a means of communication has expanded at an astonishing rate around the world. As with any new technology, this one brings its share of risk along with reward. Social media gives your public a voice, meaning your business no longer has full control of public messaging or content. This loss of control can present major risks to your company’s brand, reputation, staff, and more. Since managing risk and exposure is a significant part of the business continuity professional’s charter, we need to understand social media thoroughly in order to reduce the risk to the enterprise. This article explores the risks and suggests ways to mitigate them while reaping the considerable benefits offered by social media. Social Media Explodes Every day we hear about new Websites or social media applications that gain thousands of users within a very short time. The statistics are startling: Facebook currently has more than

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