In the 1960s information systems arrived. An early tag word of this developing technology was the term 'application.' At the beginning of the 2000's, it is a concept surrounded by seriously flawed habits of thought and action. Consider the following spin-off terms: application system, application software, application development, application recovery, and the general use of the term 'application' for any computer based program that allows an operator to take an action. 'Application' has become so worn and mushy a concept that business managers frequently fail to grasp their most basic business needs in their rush to protect 'applications.' The business implications are enormous.