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Summer Journal

Volume 27, Issue 3

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Missing A Step

Written by  Ben Levitan November 22, 2007

For most people, the term “business continuity” conjures thoughts of complex plans, choreographed drills and heightened data security. Despite the increasing priority of continuity initiatives on corporate agendas and advances in business continuity technologies, the focus, and subsequent activity, of professionals charged with such responsibilities remains somewhat static. The most common oversight in the enterprise business continuity equation is the absence of effective, time-sensitive communications in the case of any natural, technical or man-made disruption. With a dramatic rise in the number of threats facing enterprises, never has it been more important to ensure continuity of operations. Often at stake are millions of dollars per each hour of downtime – not to mention potential impacts on human life. Even the perception of corporate vulnerability or ill-preparedness can cause insurmountable problems to an organization. Today, it is crucial for every business to consider and embrace tools that enhance preparedness and contribute to

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