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Volume 29, Issue 2

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Five Ways to Engage Your Executives as Sponsors

Written by  Judy Bell, CEM & Steve Craig, CBCP, CISSP Thursday, 22 November 2007 01:25

Are you having trouble getting the support and recognition your business continuity program needs? Do your executives only give you lip service? Worse yet, do they just expect you to get everything done without their help? If you answered “yes” to any of these questions, it’s time to take more drastic measures to engage them in your program. Here are five actions you can take to improve your situation. 1. Don’t assume they are experts on BC. Find out how much they know. Many program managers think their executives understand the depth and breadth of business continuity. But this is a relatively new industry, so executive impressions of business continuity are directly related to how much they have learned. With their busy schedules, this particular topic has probably not occupied their time more than a couple of hours. Consequently, their knowledge is limited to who they’ve talked to. If your IT organization began the


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