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Volume 27, Issue 4

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Spoken Word Trumps All: Practical Tips for Communicating Effectively During a Disaster

Written by  Stephanie Nora & Ray Thompson November 19, 2007

Recently, the IT protection division of a global telecommunications company conducted a crisis exercise. The goal was to test the business continuity plan, not to solve the problem. The scenario involved a massive power outage during the darkest morning hours, due to severe weather in more than two dozen cities around the world. Access to any kind of computer-based communication or collaboration was eliminated – no servers, no call center, no desktops computers, no e-mail. It not only shut down manufacturing but order taking, and shipping and receiving. It forced the players to actually talk, yes talk to one another and others, both face to face and by cell phone. And it revealed that the ability to communicate verbally, this most basic of skills can be pivotal to swift business recovery efforts.

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