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Volume 27, Issue 3

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Emergency Notification In a World of Tweets, Pokes, and Diggs

Written by  MARC LADIN April 8, 2010

In the past few years, online communication tools have leaped from a technologically-pastoral village of e-mails and IMs into a rapid-fire technoverse of tweets, posts, and updates. Welcome to information exchange at the pace of life. This isn’t evolution, this is transfiguration. While social media, such as popular micro-blogging service Twitter, can potentially benefit “posters” and “followers” alike, how effective and accessible are these new types of communication channels for the purpose of emergency notification? What role, if any, should Twitter have in your organization’s emergency notification program? Wikipedia defines social media as “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Who Controls the message? This

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