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Volume 29, Issue 3

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What I'll Probably Do is... Nothing

Written by  ALISON KASHIN Thursday, 19 April 2012 00:44

As Hurricane Irene approached the East Coast last August, threatening businesses from the Carolinas all the way through to Maine, workplaces were filled with chatter about what – if anything – people were doing to get ready. While some shared concerns with coworkers and discussed the best ways to prepare, others blew off the impending storm or ignored evacuation orders entirely. Although the choice to disregard preparedness advice is generally unfathomable to business continuity and disaster recovery professionals, the response to recent events proved that many others in the workplace would respond in this way.The fact that Hurricane Irene didn’t hit certain evacuated regions with the fury anticipated led many to question the warnings and decisions of public figures all along the Eastern Seaboard. This doubt shifted attention, however, from examining an issue that is critical to understanding how well prepared companies are to cope with disaster – the actions