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Volume 27, Issue 4

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Mobility Evolution Driving Effective Crisis Response

Written by  Christopher Britton April 25, 2014

Most organizations have developed business continuity and emergency preparedness plans by virtue of necessity, with many of them taking the form of thick binders, flipbooks, and extensive Web pages. While these materials are intended to help save lives, mitigate disasters, and provide other instructions for unexpected situations, the reality is that they are often not actionable in the midst of a crisis or emergency situation. Also many of them provide a wide span of information ranging from simple instructions for “shelter in place” to elaborate documents outlining roles and communication assignments for particular individuals. The biggest problem is that these traditional emergency response plans sit in the hands of very few and often aren’t practical for interactive use during an actual emergency. Fortunately the world has changed technologically over the past decade, with most of the U.S. workforce and college students now relying on smart phones to get their news and