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Volume 27, Issue 3

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Strategic Continuity Planning Part 2

Written by  Marc Reich November 18, 2007

Opportunities are external to a company. They are the openings that a company can take advantage of to create or expand market share. These can include new markets for present or old products, new product development, less competition, and less regulation. We seldom think about opportunities when we think Continuity Planning, but we should. We can look at the opportunities and threats analysis as the Strategic Risk/Threat Analysis. What are the threats to the company? They are not internal and local. They must be the external. They are triggers to external risks. Opportunities are just as important. They trigger other types of risks to a company. Opportunities lost are just as much threats. What would be the outcome of the loss of a market due to lost opportunity to grow a market? That is the first "What If" that the SRTA should assess. Another risk is the investment into an opportunity. Once

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