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Don't Let Your Executives Become The Chokepoint

Written by  Lisa,Trousdale, CBCP Wednesday, 21 November 2007 23:52

Would you like to see your CEO on CNN talking about your company’s response to a major disaster? “Sure,” you answer, but would they know what to say? According to the findings of the third annual PR Week/Burson-Marsteller CEO Survey, CEOs recognize the value of their role in a time of crisis, with 85 percent of them saying that it’s “very important” or “absolutely vital” that they serve as company spokesperson in a disaster. Validating the importance of a CEO’s role as a company spokesperson in a time of crisis, a shocking 91 percent of CEOs surveyed said that it was “very important” or “important” to communicate with “all employees” in the aftermath of a tragedy. Some 74 percent of CEOs favored “face-to-face meetings” with employees as “absolutely vital” or “very important” to communicating after tragedy. The second most favored way to communicate with employees was via e-mail (62 percent). Is your CEO