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Volume 27, Issue 3

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The Business Value of Data

Written by  Michael Croy November 22, 2007

What is the value of your organization’s data? The ability of business and IT managers to answer that question directly correlates to the success of their company’s business continuity and data recovery efforts. The answer is difficult to provide, given the massive amounts of data coursing through organizations and the fact that the value of data changes frequently and quickly in today’s unpredictable, highly competitive, and increasingly regulated business environment. Business continuity and disaster recovery professionals should collaborate with their business partners to address the difficult challenge of restoring data in a timely and cost-effective way. Most business managers say their data must be highly available, but few identify which data needs to be highly accessible and which data can be stored in less accessible locations. Few companies can afford the cost of storing all data in a highly accessible, immediately recoverable manner. As data ages, it often becomes less valuable to the

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