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Volume 27, Issue 4

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Is it Hype or Real?

Written by  Tim Armit Friday, 14 March 2014 20:29

If you work in business continuity long enough, you will see new threats appear and become the focus of this year’s conferences, sales pitches, and marketing. Some of this is justified and a correct reaction to a new threat. Others are hype and in an industry led by consultants, a new method to sell an old product is always welcome.