The Smart Approach to Engaging ASP Services-making sure providers can protect applications is critical- As the growing pressures of e-commerce drive customers to demand that hosting firms provide a broader range of services, ISPs and new entrants alike are answering the call by becoming Application Service Providers. To be safe not sorry, customers engaging the services of these providers should assume nothing - but rather should ask in advance if their applications will be protected by an e-continuity plan.An e-continuity perspective is critical for the types of services (i.e. application hosting, performance tracking, capacity planning) that customers will be offloading to Application Service Providers (ASPs). For this reason, the process of engaging an ASP should begin with a dialogue between the customer and the provider regarding e-continuity. In this exchange, customers who ask the tough questions up front, will prevent problems down the line.